Young people practice their walk, their gaze straight ahead and their posture confidently. They take big steps through an old and abandoned hotel in the South Sudanese capital Juba and dream of the catwalks in Europe.

South Sudan is currently one of the most important talent pools in the international fashion world. Several top models come from the country or have roots there, such as Alek Wek and Anok Yai. They star on the covers of Vogue and walk shows for major brands such as Prada, Louis Vuitton and Versace.

And then there’s Awar Odhiang, who grew up in a refugee camp and recently closed a Chanel show. Vogue Italia even called her “the top model of the moment” in February 2026.

“South Sudanese models dominate,” says Doris Sukeji, owner of the Jubalicious modeling agency. “Our models are in demand. South Sudanese models are known for their long bodies, long limbs and very dark skin. That is what European brands want now.”

Sukeji represents dozens of young models who she prepares to make it internationally. She trains the upcoming talent a few times a week. “Faster, more energy, and then stop and pose!” modeling coach Aguin Akech calls to them in the courtyard of an abandoned hotel in Juba. “They want to go to Paris and Milan. We try to help them make that dream come true.”

For many young people, modeling is more than a career: it is an opportunity to escape poverty. In a country where a large part of the population lives below the poverty line, income from international shows can change their lives, and that of their families.

Such as that of 24-year-old Bichar Hoah, who grew up in a refugee camp in neighboring Kenya. “I want to do this work so I can help my single mother.” He was invited to a Yves Saint Laurent show. “But I didn’t get a visa. I could have stood there.”

He’s not the only one who can’t get his papers done. Visa rejections are a trend, says Sukeji of Jubalicious. “I have eight models who have been rejected while they were supposed to go to France for Prada, Fendi and Dior. The French embassy does not give a reason, but I think they are afraid that the models will not return. While they simply leave on an assignment and then want to return to their family here.”

The visa problems fit into a broader trend of stricter immigration rules in Europe. For many Africans who want to go to Europe for work, study or a short stay, it is becoming increasingly difficult to obtain a visa. According to figures from the European Commission, applications from African countries are rejected relatively most often, often without clear explanation.

“This is heartbreaking,” says modeling coach Akech. “Some have borrowed money to buy the high heels they practice in. They hope to make money for their families. I want them to walk for Louis Vuitton and Dior. I know they have it in them. I want them to shine.”

In the meantime, the models remain hopeful. “We are proud of how we look,” says model Schol Deng. “We also want to show a different image of our country: the beauty, not just the misery.” “I’ll continue,” Hoah also says. “My mother counts on me.”